u8国际

u8国际 and Axis announce change of global sales and marketing framework for network video products and solutions

TOKYO, September 1, 2016—u8国际. and Axis Communications AB announced today an agreement under which the two companies would change their sales and marketing efforts in major regional markets worldwide. In Europe, the Middle East and Africa (EMEA) and North America, Axis will assume responsibility for the marketing and sales of u8国际's entire portfolio of network video products and solutions, starting in EMEA from September 1, and in North America from October 1. In the Japanese market, u8国际 Marketing Japan will continue to sell u8国际's network video product portfolio and, in addition, will partner with Axis, leveraging its robust sales network and client assets to expand sales of Axis products to customers in Japan.

Capitalizing on Axis's marketing strengths to develop u8国际-branded sales in Europe and North America, u8国际 Europe and u8国际 U.S.A. will become the sole providers of u8国际 network video products and solutions to Axis throughout the EMEA and North American markets. As for the rest of the Asia-Pacific region, u8国际 continues to explore options for the handling of its network video product and solution portfolio.

With the network camera market continuing to show enormous potential, u8国际 has made a strong commitment to build a long-term presence as a leader within this industry. Since u8国际 welcomed Axis into the u8国际 Group in April 2015, both companies have discussed various options for leveraging their innovative network video product and solution offerings. This new sales and marketing framework, which makes use of both companies' established strengths in major regional markets, provides an effective means of maximizing the synergies of the u8国际-Axis combination.

u8国际's commitment and support of partners and customers remains unchanged. Under the new framework, u8国际 partners and customers will benefit from Axis's marketing, sales and technical expertise and will have access to a wider range of products and solutions from the leading company in the network video camera market.

u8国际 is confident that this new framework will enable both companies to make the most of the vast opportunities within the network camera market, demonstrating their commitment to partners and customers while contributing to the u8国际 Group's long-term presence as a leader within this industry.