Didit Gets the Superhero Treatment from HLD

3.30.2012 - Harrison Leifer DiMarco client Didit needed a zap to energize its marketing and help launch its new business model. So the agency unleashed its secret powers to give Didit the superhero treatment.

Presto! Enter Diditra: SEM Sorceress, the mistress of Search Engine Marketing.

A specialist in auctioned media management and targeted online advertising, and an expert in SEM, Didit needed a campaign that would carve out a niche among much bigger and better known competitors. HLD seized on the comic book format to capitalize on the medium’s legendary popularity among technologists. The lead character was conceived to embody the full cache of online marketing weaponry that Didit offers its customers, including some of the world’s largest digital retailers.

With an arsenal of top-tier SEM analytics, strategies and proprietary technologies, only Diditra holds the key to greater SEM empowerment and opportunity – the ultra-potent Didit Cost Containment & Control Capsule.

“Our team unleashed its creative powers and built a fun and exciting campaign to showcase Didit’s SEM prowess. As a series, the campaign will play out over the remaining months of 2012 to pave the way for the annual service contracting period that generally occurs in the first quarter. Didit will be very well positioned by then, with much greater brand awareness among its top prospects,” said Roy DiMarco, President & CEO of Harrison Leifer DiMarco.

HLD’s comic book series for the company features Diditra’s latest triumphs over the evil SEM Pretenders. As the centerpiece of a direct mail campaign, the comic books drive recipients to a dedicated web landing page, www.diditra.com, where customers can begin building their own SEM Cost Containment & Control Capsules to “transform the most mild-mannered online campaign into one of heroic proportions,” our sorceress explains.

Three volumes of the series have been mailed to date, and a fourth is currently in production. Interest in Didit continues to accumulate with each new piece.

“In addition to its creative appeal, the comic book format makes Didit much more approachable to companies of all sizes, which is the focus of its new business model,” Mr. DiMarco said.

For more information about how Harrison Leifer DiMarco works its magic, visit www.hldnow.com or call (516) 536-2020.

About Harrison Leifer DiMarco
Harrison Leifer DiMarco (www.hldnow.com) is a full-service marketing and public relations agency headquartered in Rockville Centre, New York. Smart, strategically focused and creatively driven, the HLD team takes responsibility, ownership and action in applying every discipline of a well-integrated communications arsenal, including branding, advertising, digital communications, public relations, social networking and media.

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