Advertising | Marketing | Public Relations | Interactive | Branding | Long Island Advertising Agency

	What's the most important thing you've learned about the advertising (pr/marketing) business?
	We all have a built-in sensory response system designed to ensure our survival. The most effective advertising is designed to stimulate that sensory system and evoke a physical and emotional response.

	What do you wish you could do that you can't?
	Trauma surgery.

	What's your idea of the perfect day?
	Any three of the following: Sleep late, wake up at a beach house, bacon, egg and cheese sandwich, a house fire or pin-job, a beer and a cigarette, a big check, a happy client, kids don’t need a ride anywhere.